Just finished Predictably Irrational by Dan Ariely. I had the honor to see him speak this past spring at the Click 2011 Summit in Charlotte, NC. He’s a spectacular speaker and captivating speaker.
It examines the way in which we make seemingly random and unexplainable choices for how we behave and the decisions we make. And how they’re actually perfectly predictable. Genius.
Highly recommended. And now I’m on to the next…
